Results & Impact
I led the design, development, testing, and launch of the Carmino's Pizza website, creating a modern, responsive digital experience that honored the restaurant's long-standing brand while improving usability across desktop and mobile devices. Built in Webflow, the website seamlessly integrates a third-party online ordering platform, providing customers with a clear path from browsing the menu to placing an order. To improve the experience, I reorganized menu categories, refined the site's information architecture, and streamlined navigation to help customers quickly find what they were looking for before entering the ordering platform.
Following the launch, direct online ordering revenue through the website increased by 15-20% month-over-month. Although the business later expanded to DoorDash and adjusted menu pricing, the reported increase reflects orders placed through the website. By improving navigation, menu organization, and the overall user experience, the redesigned website made online ordering more accessible and intuitive for both new and returning customers.
Client: Carmino's Pizza
Completed at: Freelance
Role: Lead Web Designer & Developer
